Don't Just Sell a Product, Sell an Experience
The first and most important tip is to sell an experience, not just a product. To do this, you need to focus on the benefits of the product. In the case of Innisfree My Hair Recipe Treatment, the benefits are keeping hair smooth to the tips, custom care treatments based on scalp and hair conditions, and taking care of oily scalp and hair roots damaged by drying.
Highlight the Key Ingredients
The second tip is to highlight the key ingredients of the product. Innisfree My Hair Recipe Treatment contains green tea extract that soothes and moisturizes the scalp. You can also mention the fresh scent of the product, which makes the user feel like they are in a forest.
Use Specifics and Avoid Yeah, Yeah Phrases
The third tip is to use specific details in your product description and avoid generic phrases like "excellent product quality". Instead, focus on how the product can solve the customer's problems. For example, Innisfree My Hair Recipe Treatment can help those who have hair damaged by dryness but don't want to cut it.
Provide Usage Instructions
The fourth tip is to provide clear usage instructions. For Innisfree My Hair Recipe Treatment, there are two types of usage: daily hair care and special hair care. You can explain how to use the product, such as applying it evenly over the scalp and hair as if massaging and rinsing thoroughly with lukewarm water around the scalp.
Mention What's Not Included
The last tip is to mention what's not included in the product. In the case of Innisfree My Hair Recipe Treatment, it doesn't contain animal raw materials, mineral oils, triethanolamine, polyacrylamide, imidazolidinylurea, synthetic pigments, silicone oils, and PEG surfactants. You can mention this as a selling point for customers who prefer natural and organic products.
Conclusion
Writing an effective product description is crucial to selling products online. To create a product description that sells, you should focus on the benefits of the product, highlight the key ingredients, use specific details, provide clear usage instructions, and mention what's not included.
FAQs
- Why is it important to sell an experience, not just a product?
- Focusing on the benefits and experience of the product can help convince potential buyers to purchase it.
- What are the key ingredients of Innisfree My Hair Recipe Treatment?
- Green tea extract is the key ingredient that soothes and moisturizes the scalp.
- How should I use Innisfree My Hair Recipe Treatment?
- After shampooing, remove moisture, take an appropriate amount, and spread evenly over the scalp and hair as if massaging. Rinse thoroughly with lukewarm water around the scalp.